Synergy B2B Demand Gen Program

Synergy delivers these typical outcomes for our clients.

• New business revenue growth of 6-20x annual marketing investment
• Measurable and attributable marketing efforts
• Accountability for marketing to drive sales results
• Lower overall marketing spend
• Organized, scalable and compliant marketing systems
• Go-to-market strategy aligned with management team vision
• Increased brand awareness
• Long term brand equity
• Lower cost of customer acquisition
• Reduced risk from transition from fixed to variable costs
• Improved margins and profits
• Larger sales pipeline
• Increased team morale

During the ACTIVATE phase, we establish marketing production processes and systems that enable scale and efficiency.

• Establish marketing production processes and systems that enable scale and efficiency.
• Set up advertising accounts.
• Establish or enhance analytics structure and performance reporting.
• Increase website performance, search engine visibility, and compliance to best practices.

During the CREATE Phase, we create strategies that attract target customers with relevant messaging and content, building credibility to increase brand reach in digital channels where prospects conduct research.

• Identify the brand’s unique value proposition.
• Create a message that communicates this to target market(s) that align with company growth and product strategy.
• Create visual assets that reflect brand, message and offering.
• Ensure this message is cohesive and consistent in all marketing communications.

In the ENGAGE phase, we present unique value proposition and competitive advantages clearly and boldly throughout buyer journey, focusing on key differentiators over competitors and alternatives.

• Craft compelling communications and content that supports this message while demonstrating expertise.
• Create awareness among our target audience by distributing this content through multiple channels such as search engines, social media, email, and industry media outlets.
• Engage buyers during the decision-making process by establishing a presence in search engines, using paid search campaigns to maximize visibility while SEO campaigns ramp up.
• Attract these prospects to engage with the brand and drive these prospects to your website.

During the GROW phase, encourage decision-making prospects to start a conversation to discuss advantages that your solutions can bring to their business.

• Engage website visitors with high value content and an outstanding user experience.
• Build interest by encouraging website visitors to interact with our products and team.
• Generate leads by optimizing the website to entice visitors to request more information.
• Distribute these leads to the sales team via CRM for immediate follow-up.
• Nurture prospects who start – but do not complete – the marketing funnel using email and remarketing campaigns.
• Close more deals by creating value through the entire marketing and sales funnel.

In the OPTIMIZE phase, we align marketing efforts to sales outcomes to understand performance and maximize marketing ROI.

• Use analytics to report KPIs and understand program performance.
• Assess results with the Synapse team.
• Use learnings to optimize strategy.
• Continually discuss business strategy to remain aligned with marketing and communications strategy.
• Scale efficiently by leveraging Synapse’s team, expertise and resources.