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Central Penn AAA
Email Marketing
The Challenge
New members were familiar with AAA’s legendary roadside assistance program, but missing out on lesser-known benefits of this iconic brand, impacting subscription renewal rates.
The Solution
We created a personalized email marketing campaign, integrated into Salesforce, to help AAA retain more customers and save lost sales.
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The Challenge
New members were familiar with AAA’s legendary roadside assistance program, but missing out on lesser-known benefits of this iconic brand, impacting subscription renewal rates.
The Solution
We created a personalized email marketing campaign, integrated into Salesforce, to help AAA retain more customers and save lost sales.