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Condair
Branding & GTM Strategy
The Challenge
Condair Evaporative Technologies, the global manufacturer of Kuul® media products, sought to expand their market share in data center and industrial verticals while building brand awareness in new industries where they recognized a demand for their products. However, a poor-performing website, vague messaging, and overreliance on paid media was hindering their two-person marketing team. Seeking new lead generation strategies to set up this expansion for success, Condair reached out to Synapse.
The Solution
Branding & Web
- Repositioned the company beyond products, focusing on solutions and outcome-based messaging
- Created new GTM strategy tailored to each vertical market
- Built out product line branding to demonstrate a broad solution offering
- Overhauled the existing website to save costs and time
Content Marketing & Demand Gen
- Created technical content to position Condair’s people and brand as though leaders
- Saved more than $300,000 annually by developing a targeted paid media strategy
- Developed trade show marketing strategy to support the sales team
- Overhauled SEO strategy to target core and new audiences
- Developed ABM strategy using their existing ZoomInfo, HubSpot, and Salesforce stack, supported by custom target audience data
- Executed segmented email, paid search, remarketing, and LinkedIn campaigns to engage prospects throughout the entire buyer journey
- Built executive dashboard to track marketing results and optimize our campaigns
The Results
- Doubled revenue in less than 16 months, resulting in multi-million dollar increases
- Generated 120+ qualified sales leads in first 12 months of program
- Campaigns directly led to several new multi-year, 8-figure contracts
- Grew brand awareness and positive sentiment, increasing website traffic by over 100%
Want results like this from your marketing?
Let’s talk about how our brand strategy, GTM framework, and high-impact lead gen campaigns can support your sales team.
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The Challenge
Condair Evaporative Technologies, the global manufacturer of Kuul® media products, sought to expand their market share in data center and industrial verticals while building brand awareness in new industries where they recognized a demand for their products. However, a poor-performing website, vague messaging, and overreliance on paid media was hindering their two-person marketing team. Seeking new lead generation strategies to set up this expansion for success, Condair reached out to Synapse.
The Solution
Branding & Web
- Repositioned the company beyond products, focusing on solutions and outcome-based messaging
- Created new GTM strategy tailored to each vertical market
- Built out product line branding to demonstrate a broad solution offering
- Overhauled the existing website to save costs and time
Content Marketing & Demand Gen
- Created technical content to position Condair’s people and brand as though leaders
- Saved more than $300,000 annually by developing a targeted paid media strategy
- Developed trade show marketing strategy to support the sales team
- Overhauled SEO strategy to target core and new audiences
- Developed ABM strategy using their existing ZoomInfo, HubSpot, and Salesforce stack, supported by custom target audience data
- Executed segmented email, paid search, remarketing, and LinkedIn campaigns to engage prospects throughout the entire buyer journey
- Built executive dashboard to track marketing results and optimize our campaigns
The Results
- Doubled revenue in less than 16 months, resulting in multi-million dollar increases
- Generated 120+ qualified sales leads in first 12 months of program
- Campaigns directly led to several new multi-year, 8-figure contracts
- Grew brand awareness and positive sentiment, increasing website traffic by over 100%
Want results like this from your marketing?
Let’s talk about how our brand strategy, GTM framework, and high-impact lead gen campaigns can support your sales team.