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Penn Medicine | LGH
Interactive Timeline
The Challenge
To celebrate its 125th anniversary, Lancaster General Health’s marketing team wanted to create an interactive experience to highlight the Hospital’s relationship with the communities it serves.
The Solution
We created a one-of-a-kind experience, using historical research and county records to tie community and corporation together – then built special features to encourage user-generated content, social interaction, and virality.
The Result
- History timeline visited more than 500,000 times
- Strong public support led to the creation of a permanent interactive kiosk
- Custom integration with social media networks led to nearly half a million shares, likes, and comments
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The Challenge
To celebrate its 125th anniversary, Lancaster General Health’s marketing team wanted to create an interactive experience to highlight the Hospital’s relationship with the communities it serves.
The Solution
We created a one-of-a-kind experience, using historical research and county records to tie community and corporation together – then built special features to encourage user-generated content, social interaction, and virality.
The Result
- History timeline visited more than 500,000 times
- Strong public support led to the creation of a permanent interactive kiosk
- Custom integration with social media networks led to nearly half a million shares, likes, and comments