The One Step You Can Take Today to Boost Mobile Conversions

Like thumb typing? How do you like it when you look back and realize you made an error two fields back? Handy as they are, mobile devices are not the most user friendly when it comes to filling out forms. That’s why Google is urging webmasters to use autocomplete on mobile sites.

The Problem With Thumbs

Even on a full keyboard, autocomplete is a user’s best friend. In fact, most users have become so accustomed to having their email address, name, address and other data pop up whenever they need it that they suffer disappointment bordering on despair whenever they refuse to appear.

What Google Recommends

Google released its autocomplete attribute in Chrome three years ago. Now the friendly folks at Google have announced that Chrome fully supports the autocomplete attribute for form fields according to the current WHATWG HTML Standard. What that means for you is that there’s no longer any excuse for failing to label fields for autocompletion in mobile.

As Google notes, filling out forms on a mobile devices is a “tedious” and “error-prone” task that can “lead many users to abandon the flow entirely.” As a result, Google is issuing a helpful call for forms marked for autocomplete going forward.

Thumbs Up!

Clearly, you don’t need Google to convince you to up your game in mobile. When it’s this easy to remove a physical obstacle to converting willing clients, it’s an automatic win.

Mobilize Sales

If your mobile site is all thumbs, Synapse can help. We create mobile sites that provide optimal user experiences through critical features like autofill. In fact, that’s just the beginning of what we do to ensure that your mobile site works for you, not against you. If your mobile site isn’t performing as well as you’d like, get in touch for a free consultation today. We’ll be happy to take a look.

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