Synapse Wins Four Best In Class IMA Awards

Synapse recently was honored with four Best in Class IMA Awards for exceptional website design and development for websites in the retail, construction, waste management and photography industries.

The Interactive Media Awards recognizes the world’s best websites and digital agencies. The Best in Class Award is the IMA’s highest honor, reserved for sites which excel in five key criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. Here are the sites for which we’ve been recognized:

Badorf Shoe Company Website [view site]
Best in Class, Retail (490 out of 500 points)

Summary
Badorf Shoe Company, a leading manufacturer and distributor of children’s shoes, wanted a new corporate website to showcase their collection of brands and products with a fresh and immersive design. We put our imagination to work, using responsive web design and our entire arsenal of CSS and Javascript tricks to create an engaging site that looks great regardless of the screen size it’s been viewed on.

Features

• Responsive Design
• Parallax Scrolling
• Store Locator
• 3D Rotating Product View

CB Structures Inc. Garages Website [view site]
Best in Class, Construction (493 out of 500 points)

Summary
With a marketing strategy relying heavily on web leads in hand, CB Structures – a leading construction firm operating in 14 states – came to Synapse initially with plans to have us manage their PPC and SEO campaigns. Our recommendation: enhance their lead-generating microsites first in order to increase conversion of those search leads, too. We rebuilt eight of their microsites in five months – resulting in a record-breaking amount of qualified leads at an overall lower cost due to the improved conversion rates.

Features

• Extensive Lead Generation System connected to Microsoft Dynamics CRM
• Custom Forms
• Responsive Web Design
• Interactive Sales Tools, including Building Layout Planner and Color Selector

Penn Waste Website [view site]
Best in Class, Environmental/Green (486 out of 500 points)

Summary
Penn Waste is a major regional waste management and recycling company with a full array of residential and commercial services. Wanting to break away from their competitor’s sterile web designs, Penn Waste charged Synapse with a full list of criteria: beautiful design, fresh content, useful tools for customers, more leads and better search engine ranking. We nailed it.

Features

• Refreshed Branding and Messaging
• Custom Municipal Alerts Module
• Online Bill Pay
• Custom Google Maps Integration with Municipality Selector
• Highly Customized WordPress CMS
• Improved Information Architecture and Navigation

The Shadowlight Group Website [view site]
Best in Class, Photography (485 out of 500 points)

Summary
The Shadowlight Group partnered with Synapse to re-brand their commercial photography studio to showcase their extended product offering of video, CGI and interactive visual solutions. With so much outstanding photography to work with, Synapse was armed with the tools we needed to create a website worthy of worldwide acclaim. We combined immersive imagery with some of the Web’s most cutting-edge technology to create a true showcase of Shadowlight’s work.

Features

• Refreshed Branding and Messaging
• Custom Photo Galleries
• Responsive Web Design
• Set Rental Module
• Highly Customized WordPress CMS

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