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Mar
26
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NewsOur Clients
RM Palmer Company’s chocolate novelties – including their famous hollow Easter Bunnies – will be featured on The Rachael Ray Show, in an episode airing this Thursday, March 28th. Palmer’s products will be the highlight of a special segment hosted by Marc Summers (of Nickelodeon Double Dare fame) and featuring Rachael and HGTV’s Genevieve Gorder playing a Double Dare-like game called “Double Hare.”
Synapse’s Public Relations team placed Palmer for the show, which is sure to attract nationwide attention just three days before Easter. Synapse not only approached the show with the RM Palmer story to gain interest, but also worked with Rachael Ray’s media relations team on concept development, product samples and publicity. The Rachael Ray Show is one of the highest rated daytime TV shows, averaging roughly 2 million viewers per episode.
“This is proof positive that smart, gutsy PR work offers a tremendous return on investment. I couldn’t be happier for the Palmer team,” says Bobby Deraco, CEO of Synapse.
Synapse is RM Palmer Company’s agency of record, providing ongoing branding, strategic, creative, digital and PR services for all domestic business units of the Company. For more information, please visit www.rmpalmer.com
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